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Management
Innovative Leadership
Our management team has over 40 years of experience in interactive online marketing, product development, and Internet technology. Coming from some of the most successful Internet companies in the world and being on the cutting edge of the social media movement our leaders are always thinking of innovative ways we can help our clients achieve their goals.
 Mike La Rotonda, CEO & Chief Product Officer
Mike is a seasoned product leader with over 12 years of experience creating and managing consumer internet services with the past 9 years focused on online communities and user-generated media. He is responsible for strategic vision, product management, product development and operations. Prior to founding Votigo, Mike led the product management efforts for Yahoo! 360°, Yahoo!'s social networking service, helping grow it from its initial beta launch to over 13 million users worldwide. Prior to Yahoo!, Mike served as General Manager of the Consumer Electronics division at ConsumerReview.com (acquired by E-centives), where he had P&L responsibility over a network of six community product review sites. He also held the position of Vice President of Business Operations in charge of product management, business development and overall operations for the company. Previously, Mike worked as a Product Manager at PointCast, Inc. Mike holds his Bachelor of Arts degree from Santa Clara University.
 Jim Risner, President & Chief Marketing Officer
Jim is an award-winning Internet marketing executive with over 11 years of experience building and marketing world-class consumer websites and software for startups and public companies. He is responsible for strategic vision, sales and marketing, user experience and design. Before founding Votigo, Jim spent almost 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. As Vice President of Interactive Jim directed a world-wide team of 20 developers and designers and was responsible for helping to define the marketing and product strategy as well as the consumer experience for the majority of United Online's products and brands including NetZero and Juno ISP, VOIP, Webmail and portal products. Prior to United Online, Jim helped start a number of Internet companies including AimTV, Inc. (acquired by NetZero) where he was the Director of Web Development. Previously, he was the Director of Web Development for Nine O'clock New Media and began his career as a Web Developer for RandomNoise, Inc. (acquired by Vignette). Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.
 Leonard Scales, Vice President of Sales & Business Development
Leonard has over 18 years of sales, marketing and business development experience within the technology, enterprise software and consumer products sectors. He leads the sales and business development efforts for Votigo. As Vice President of Sales and Marketing for JDA Inc., an integrated marketing agency, he sold advertising, promotion, direct response and marketing communication services to companies like Gillette, Colgate, Procter & Gamble, Heineken USA and several others. He has extensive experience selling SaaS (software as a service). He was also a Sales Representative for Hewlett-Packard. Leonard holds his Bachelor of Science degree from the University of Michigan, Ann Arbor.
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News & Press Releases
August 6, 2008 - Adotas
Social Network Applications: A Marketer's Guide
July 18, 2008
Votigo and Shu Uemura Art of Hair partner to introduce Irondesign Style Challenge
July 18, 2008
Irondesign Style Challenge
July 17, 2008
The cool and not-so-cool from SWAT Summit
July 17, 2008
4 Social Advertising Case Studies Presented This Morning
June 12, 2008 - Adotas
Generate Conversions Through Engagement
May 28, 2008
CUBA Beverage Company selects Votigo to develop commercial contest
May 7, 2008 - Adotas
User-Generated Contests: A Guide to Success
April 16, 2008
Votigo Launches Rate My Friends And Rate My Photos on MySpace
April 14, 2008 - PROMO Magazine
Penguin Stages Contest to Hype Book
April 10, 2008
Penguin Young Readers Group and Votigo Partner to Create Viral Video Contest for New Teen Novel Audrey, Wait!
March 11, 2008
Votigo powers white-label "Fuel The Change Video Contest" for Ethanol Promotion and Information Council
February 13, 2008
Imperial Records chooses Votigo for Fat Joe Video Contest
February 13, 2008 - Social Media Portal (SMP)
Hip Hop star Fat Joe runs social media campaign to promote single
February 5, 2008
Votigo powers Simple Plan "When I'm Gone" Photo Contest
February 1, 2008 - PROMO Magazine
Ethanol Group Offers Indy 500 TV Spot for Best User Video
January 29, 2008 - alarm:clock
SocNet Mania: Votigo, Shozu Mig33, Naseeb, BigSwerve, Anywhere.fm, Hi5
January 29, 2008
Votigo Secures Series A Funding
Votigo, Inc., the leading online social media platform for user-generated promotions, announces funds to fuel growth and capitalize on market opportunities.
January 28, 2008 - VentureBeat
Votigo, letting companies use contests to market themselves
January 21, 2008 - BRANDWEEK
Case Study, Gardenburger 'Mans Up'
November 2, 2007 - Votigo to Support OpenSocial APIs
Company to Develop Applications Using New OpenSocial Programming Model Developed By Google
September 24, 2007 - PROMO Magazine
Gardenburger Hunts for 'Real Man' Via Contest
August 27, 2007 - Mashable
Pandora's GlobalGiving Poster Contest In Final Round
August 8, 2007 - Mashable
ONLINE GAMES 2.0: 90+ Social Games, AJAX Games and Mashups
July 16, 2007 - Mashable
Video FTW: Top 10 Competitive Video Sites
July 2, 2007 - Pandora
Pandora Poster Contest
April 26, 2007 - KillerStartups
Votigo.com - Customized video and photo contests
April 21, 2007 - Web 2.0 Marketing Guy
Votigo - Promoting You Or Your Business With Contests
April 19, 2007
Votigo Launches Online Social Video and Photo Contest Community
Michael Eisner's Prom Queen, The Motley Fool, and Santa Cruz Snowboards are initial partners.
April 22, 2007 - profy.com
Votigo - Contests For Contests Niche
April 19, 2007 - Internet Retailer Magazine
Votigo.com debuts as online social video and contest community
April 18, 2007 - Mashable!
Votigo Challenges Bix in Video Contests
more ...
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